Tuesday, June 9, 2009

A question for marketing data management professionals….

I have been involved in marketing and CRM data quality initiatives for a number of clients since early 2000. In all my encounters with companies trying to manage marketing and CRM data feeds from web sources, I have found they employ a number of individuals whose primary job roles is to manually edit and “cleanse” the data they have received after it is in the database. Clients who typically receive over 1,000 contact records per day often employ a number of people to manually cleanse data after receipt.

So my question is this: does your organization dedicate staff to manually cleaning and standardizing data? If so, please share the number of people you use in this capacity and the average number of records you receive on a daily basis.

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