Thursday, May 20, 2010
Tactical Data Quality
Today we listened to a podcast of an interview with Rob Karel of Forrester Research on "Tactical Data Quality Projects". Rob's comments were congruent with our previous blog "Data Quality on a Budget". Rob suggested quick and easy to accomplish projects that would provide quick ROI. He also recommended targeting projects that business units cite as chronic problems that can have a quick payback such as getting junk entries out of marketing data bases.
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